Harlequins Rugby - ‘Join the Squad’ Campaign

I developed the creative direction for the ‘JOIN THE SQUAD’ campaign to drive season ticket sales and expand audience reach at The Twickenham Stoop. The campaign featured bold, illustrated portraits of Harlequins’ men’s and women’s first-team players to increase recognition and fan engagement. These visuals were used across large-format stadium signage, print, digital media, and retail environments. The campaign highlighted the full matchday experience, including microbrewery pop-ups, global food stalls, family activities, live interviews, and Premiership rugby, positioning Harlequins as an experience beyond the game.